CX TALK: How Philips Engages With Customers on a Human Level in a Digital World





Anouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care. In this interview from the Digital Marketing Exchange she discusses:

  • Building loyalty within the any time, anywhere, any place principle
  • How to engage with customers on a human level in a digital world
  • The challenge of undergoing a company-wide culture change
  • The changing role of the marketer in a digital world
  • Emerging solutions that support the digital marketing industry


Anouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care. In this interview from the Digital Marketing Exchange she discusses:

  • Building loyalty within the any time, anywhere, any place principle
  • How to engage with customers on a human level in a digital world
  • The challenge of undergoing a company-wide culture change
  • The changing role of the marketer in a digital world
  • Emerging solutions that support the digital marketing industry