Which-50 investigates: the shift to predictive engagement
Find out how to use AI to engage with the right customer, in the right moment, on the right channel
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The use of analytics has revolutionized the relationship brands have with consumers, but some companies still find themselves only using reactive approaches to analytics.
In a world where companies need to deliver personalized experiences at scale and across a number of channels, traditional reactive approaches can be limiting. Today's progressive brands are now using predictive analytics to help build strategies, and a platform, for predictive engagement.
This Which-50 Digital Intelligence Unit report is based on interviews with senior marketing, commercial and digital leaders across a range of sectors who have who have embarked on the shift to predictive engagement. The research explores what drove their decisions, the benefits they expect to accrue, the impact on their businesses, and the pitfalls and challenges they faced on the way.
Download this report to learn:
- What predictive engagement is
- How to use predictive engagement with omnichannel marketing
- What solutions to use for predictive engagement
- The benefits and challenges of shifting to predictive engagement
