Redefining CX with cloud and AI-enabled contact centers

Discover the key findings from the latest IDC research examining the current market dynamics of cloud-based contact centres in the Middle East

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Redefining CX

Cloud-based customer management

In this digital, customer-centric world, it’s important to track and respond to customers’ queries and grievances across diverse channels in a real-time environment. With widespread adoption of technologies such as cloud, there is a paradigm shift in the way customers interact with the businesses.

Organizations in the Middle East are increasingly investing in technology to gain an advantage in an increasingly competitive environment, enhancing customer experience (CX) through digital transformation (DX) is the top business priority for brands of all sizes across all industries.

This whitepaper provides essential guidance that organizations can use to
create value through cloud-based customer engagement solutions, and substantially improve the quality of customer experience they offer. 

Download this IDC whitepaper to access insight on:  

  • The use of AI in the CX domain, and why it’s the most notable trend in the Middle East
  • Why more than ever organizations are using AI to boost their CX and improve agent productivity
  • Why organizations have highlighted that the use of AI has streamlined the CX process
  • How AI has reduced costs and optimized the use of company resources
  • The benefits of cloud-based customer engagement solutions

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