Market Report: Digital Marketing Trends
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There’s no denying that we live in a digitally-focused world. Internet traffic has increased fivefold in the last five years alone and is set to double again by 2019, and by 2020 Millennials are predicted to spend $1.4 trillion annually (a third of all retail sales). As Millennials are the first true digital generation, to receive just a nugget of that $1.4 trillion, companies must shift to a fully integrated digital approach now.
Despite the clear importance of digital, our The Global State of Customer Experience report revealed that the majority of organisations are currently in the pre-deployment or early implementation phase of their digital transformation. But whether you work within marketing, digital or even customer experience, it’s important to stay on top of the constantly changing and evolving trends disrupting the industry.
Ahead of the Digital Marketing Exchange in September we have researched some of the biggest trends within Digital Marketing today to help you optimise your strategy and benchmark it against your peers and competitors. This report also includes insights and top tips from industry leaders, including the Marketing Director – Data, Digital & Systems of Bloomsbury Publishing PLC, the Global Business Marketing Director of Facebook, the Digital Content and Publishing Director of Barclays and the Marketing Director of Direct Line Group.
Download the report and find out more about:
- Trend 1: Automating, Integrating and Streamlining Processes
- Trend 2: Making the Most of Analytics and Data Insights for Personalisation
- Trend 3: Driving Influence Through Content and Social
- Trend 4: Mobile-First or Mobile-Only?
- Trend 5: Futuristic Innovations