Infuse digital experience with the right dose of human touch
While the pandemic led to more digital interactions, customers are placing high value on humanizing experiences
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What is good customer experience (CX)? The answer might not be as easy as you think – with 84 per cent of survey respondents unhappy with their recent experiences.
The very first in-depth study to be released about changes in customer behaviors, preferences and intent since the pandemic is OUT NOW. Commissioned by CINNOX, Forrester conducted an Asia-wide study about the latest customer expectations for good CX and identified five distinct personas that have emerged.
Act now – because a good experience comes from understanding your customers.
Share best practice, ideas, and solutions to our global community of over 100,000 senior customer experience professionals.Interested in presenting your own Case Study?
View our latest Media Kit to learn more about our audience and review our content calendar. Download Now
Download this study to discover:
- Five new customer personas and their unique expectations
- Top channels for engaging a business, from pre-sales to post
- A breakdown of expectations and preferences across Singapore, Malaysia, Philippines, Indonesia, Hong Kong and Australia
- The role live human support plays both offline and online
- How to create bespoke persona-driven experiences for a competitive advantage
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