10 books to win on customer loyalty

Books to help CX practitioners leverage the biggest trend of 2023

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With 93 percent of customers likely to make a repeat purchase after a positive experience, loyalty is a leading CX trend. The key to winning a customer’s loyalty is to build a strong, more human connection with them.

Published by Qualtrics, 10 books to win on customer loyalty provides the insights and inspiration required to build these connections and win on customer experience in the year ahead.

Featuring some of the biggest authors in CX, the list covers the most essential and original publications on customer loyalty, and has been curated to help CX practitioners harness the opportunities in the market at present.

Download this whitepaper to discover:

• 10 must-read titles from industry thought leaders.
• Insights on trends impacting your bottom line this year.
• Fresh inspiration for your CX program in 2023 and beyond.

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