The ROI of Customer Experience Management: The True Engine of Profit, Growth and Value
Companies used to compete primarily on product, service or price. Now if they expect to thrive, they compete on customer experience. By providing a memorable customer experience, companies earn loyalty, which motivates repurchase, retention, and referral and drives the bottom line. Download this whitepaper to learn about:Buyer economics and the effect of Promoters and Detractors on the bottom lineReferral economics and creating a self-propelled growth engineHow an NPS-based CEM programme can p...
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