CX TALK: How Fidelity Integrates Customer Experience in Their DNA

Posted: 11/01/2016

Maura Hunter is the Senior Vice President of financial services corporation Fidelity. In an interview at the Customer Experience for Financial Services: North America she spoke about:

  • The most important elements for a successful customer experience strategy
  • How to integrate customer experience into the DNA of the organisation
  • Which is more valuable: personalisation or automation
  • How the CX industry is evolving within the US market and the impact of millennials

Watch the full interview below.