CX TALK: How Fidelity Integrates Customer Experience in Their DNA





Maura Hunter is the Senior Vice President of financial services corporation Fidelity. In an interview at the Customer Experience for Financial Services: North America she spoke about:

  • The most important elements for a successful customer experience strategy
  • How to integrate customer experience into the DNA of the organisation
  • Which is more valuable: personalisation or automation
  • How the CX industry is evolving within the US market and the impact of millennials


Watch the full interview below.


Maura Hunter is the Senior Vice President of financial services corporation Fidelity. In an interview at the Customer Experience for Financial Services: North America she spoke about:

  • The most important elements for a successful customer experience strategy
  • How to integrate customer experience into the DNA of the organisation
  • Which is more valuable: personalisation or automation
  • How the CX industry is evolving within the US market and the impact of millennials


Watch the full interview below.