CX TALK: Bang & Olufsen’s 3 Ways to Get a Competitive Edge Through the Customer Strategy

Posted: 09/29/2016


Paul Sands is the Director of Customer Experience at Bang & Olufsen. In this interview from the Customer Experience Exchange for Retail, he discussed:

  • Why you really need to listen to your customer-facing teams
  • The challenges of emotional engagement, and how to overcome them
  • How to get the most value out of bricks-and-mortar in the digital age
  • How to get a competitive edge through your customer strategy
  • The future of the High Street
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