7 Steps for senior management buy-In

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It seems so simple. There is a huge customer need and you have a solution. Getting money to fix it should be easy, right? Unfortunately, that fairy tale world isn’t the one that most customer experience practitioners live in. Most of us are fighting for dollars against everything, from data security needs to foundational operational requirements to whatever product is being deemed as new, innovative and a ‘must’ to fund.

SEE ALSO: The Global State of Customer Experience 2016

I keep hearing the statement that “customer experience is the new battleground!” or that “CEOs believe that customer experience is their only differentiator!”, yet I also continue to hear customer experience practitioners struggle to find funding. The challenges appear pretty daunting.

Download the September market report for:

  • Customer Experience Funding Patterns
  • 7 Tips to Help You Be More Successful in Your Customer Experience Funding Requests
  • The Challenges at Different Stages of the Customer Experience Journey