The truth behind smartphone behaviour



CX Network
08/09/2018

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Academic research, carried out by researchers from the The Wharton School of The University of Pennsylvania and using Clicktale data, points to the fact that engagement with a smartphone triggers relaxation and psychological comfort while the device itself often serves as an attachment object that people turn to at times of worry or stress.

In this report, The truth behind smartphone behavior, we reveal evidence that smartphone use involves a distinct psychology – a mobile mindset. This unique emotional and cognitive mindset influences the way consumers interact with websites and brands and bears important practical implications for brands.

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