The truth behind smartphone behaviour
Academic research, carried out by researchers from the The Wharton School of The University of Pennsylvania and using Clicktale data, points to the fact that engagement with a smartphone triggers relaxation and psychological comfort while the device itself often serves as an attachment object that people turn to at times of worry or stress.
In this report, The truth behind smartphone behavior, we reveal evidence that smartphone use involves a distinct psychology – a mobile mindset. This unique emotional and cognitive mindset influences the way consumers interact with websites and brands and bears important practical implications for brands.
Download the report to explore this research in more detail, and uncover:
- The six elements of the mobile mindset
- How the mobile mindset impacts your business
- How you can tailor your mobile content for maximum engagement
- How to deliver the best possible customer experiences on mobile