The consumer in context: How mobile shopping impacts customer perception
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Research shows that shopping on a smartphone fundamentally alters the
type of purchasing decisions that consumers make.
So it’s vital that brands not only understand where their consumers are shopping, but how those environments impact upon their psychological experiences.
In partnership with Oracle Marketing Cloud, this e-book explores how mobile shopping impacts customer perception and uncovers three ways to maximize customer satisfaction and encourage ‘positive buying moods’ on mobile devices.