Stress shopping in the digital age
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In this new report from Clicktale, based on a survey of over 2000 US and UK consumers, and including insight from web psychologists and retail experts, which reveals what and how customers think about their digital experiences.
Stress Shopping explores the relationship between consumer shopping, digital experiences, and stress, and sets out to answer the key questions facing the retail industry,
- What is the relationship between shopping, customer experience and stress?
- What are the subtle micro-stressors that marketers so often miss when attempting to build a positive experience?
- Most importantly, how can brands identify these micro-stressors and remove them from their customer journeys?