How Can Retailers Use Social Media to Increase Revenue?

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Social media is one of the newest, most talked about customer contact points – but how do you make the most of it for your business?It's no easy task for retailers to keep up with rapidly changing consumer technology. For example, according to Forrester Research, mobile payments will amount to $90 billion within the next two years. That's a big change in purchase method within a short amount of time.Consumer demands are changing too. Part of delivering a seamless, omni-channel customer experienc...

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