Key metrics in the era of AI-powered support

Discover how to use benchmarking to measure and improve AI performance in CX

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Customer service leaders seek scalable solutions that offer positive ROI, rapid impact and easy implementation, and to acquire these solutions they are turning to AI-powered tools that can personalize engagement, boost team productivity and generate valuable business insights.

However, measuring the true impact of solutions against these needs is not always possible, as individual organizations do not always have access to the necessary competitor and cross-industry insights.

Based on analysis of anonymized and aggregated customer data from 37 million customer conversations, this whitepaper from Freshworks crunches the data to provide a series of key recommendations for benchmarking and performance management.

Download this whitepaper to discover:

  • How channel preferences differ by region.
  • Why WhatsApp is more popular in B2C industries such as retail and travel/hospitality.
  • Key customer service benchmarks organized by region, industry and company size.
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