5 Ways AI will change CX in APAC in 2026
What to expect and how to make wise investments that deliver impact and maximize value
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Just as organizations started to master chatbots, data analytics, and predictive CX, generative and agentic AI entered the room, facilitating a wealth of new capabilities that are changing organizational hierarchies, individual and team roles, and customer expectations.
To help CX Network members navigate this fast-moving landscape, 5 Ways AI will change CX in APAC in 2026 draws on insights and real-world stories from CX practitioners at Commonwealth Bank Australia, Cigna Health, Coles Supermarket, Thunes, Schneider Electric, Ather Energy, National Storage, and Zoom, to explore the key advances in AI, explain why they will change CX in 2026, and outline how to ensure investments in such technology are based on sound business needs, rather than hype.
Download this report to discover:
- What you need to understand about new and emerging customer behaviors, agentic capabilities, and emotionally intelligent CX
- How to build trust through loyalty, transparency, and technology
- How to safeguard your AI investment and ensure it solves a material P&L problem
