AI in action: Driving adoption and bridging the experience gap

Discover how can AI be effectively leveraged to enhance both customer and employee experiences

03/12/2025


AI is rapidly transforming customer service and employee engagement, reshaping how organizations personalize experiences, tackle bias and drive measurable outcomes. 

In this session from All Access: The AI Revolution APAC 2025, Josh Pike, MarTech platforms lead for MediBank, tells Rhiannon Chandler-Day how businesses can successfully integrate AI into their strategies, ensuring both customers and employees benefit. 

Josh shares insights on navigating AI adoption, overcoming challenges, and balancing automation with the human touch to create seamless, impactful experiences.