Manpreet Tejvir Singh

CIMB Case Study: Making AI work: Building the business case for CX transformation

By Manpreet Tejvir Singh
CIMB
Senior MD and Head of Group Customer Experience, Group Strategy
03/10/2026

In this session, discover the process of evaluating, prioritising, and proving ROI for various AI investments across contact center operations, directly from an end user perspective. We’ll discuss what works, what stands a chance of failing, and how you can ultimately unlock measurable value linked to loyalty, retention, and operational efficiency.

Key takeaways:

  • Find out methods for aligning AI use cases to customer and business outcomes
  • Determine what to measure, and when, to prove ROI quickly
  • Discover the common pitfalls that cause AI pilots to stall before scaling
  • Identify how to secure long-term budget and organisation-wide buy-in for your plans