Jaslyin Qiyu

Cigna Healthcare on proactive CX in action: Predicting needs and preventing issues through AI insight

By Jaslyin Qiyu
Cigna Healthcare International Health
Chief Marketing Officer and Customer Experience Head, Singapore and Australia
03/10/2026

This forward-looking session shows how predictive AI can transform customer operations from reactive issue handling to proactive service excellence. Find out how earlier detection of churn, sentiment shifts and service friction both builds loyalty and reduces inbound volumes.

Key takeaways:

  • Discover the strongest predictive signals across customer journeys and how to apply this to your CX engagement strategy
  • Learn how to ensure that your predictive actions build trust, not creepiness, in engagements with customers
  • Find out how to make measurable improvements in churn, NPS, and repeat contact rates
  • Work out how to operationalize a proactive outreach approach across contact center teams, with the power of AI behind you