Market Report: How to Tackle the Biggest Customer Loyalty Challenges in Telecoms




Download PDF Attachment

We respect your privacy, by submitting this form you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest. For further information on how we process and monitor your personal data click here.

Long-term customer loyalty is the holy grail for many companies, but it’s often easier said than done. And in no industry is this, arguably, more challenging than within telecoms.

With a highly competitive market, mergers and acquisitions impacting upon brand identity, customer service not always being best-in-class, and customers switching brands frequently because they feel they’re not being rewarded for staying with the same company; loyalty is the one challenge within telecoms that few have truly cracked.

SEE ALSO: Customer Experience Predictions for 2017

In this report, we look at three key aspects related to loyalty: M&As, customer service & satisfaction, and churn. We highlight the challenges within each and what companies can do to turn the loyalty challenge into an opportunity; allowing them to stand out in an oversaturated market and make those customer wins stick for the long-term.

Along the way we share top tips and learnings from brands including Deutsche Telekom, Comcast, and Vodafone Germany, all of which will help you optimise your strategies and achieve long-term customer loyalty in 2017 and beyond.

To continue reading this story

Learn More   Existing Users