Market Report: How to Tackle the Biggest Customer Loyalty Challenges in Telecoms
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Long-term customer loyalty is the holy grail for many companies, but it’s often easier said than done. And in no industry is this, arguably, more challenging than within telecoms. With a highly competitive market, mergers and acquisitions impacting upon brand identity, customer service not always being best-in-class, and customers switching brands frequently because they feel they’re not being rewarded for staying with the same company; loyalty is the one challenge within telecoms that few have...
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