How Orange Used Customer Insights and Analytics to Revolutionise Their Business

Maya Fowell

An interview with Geoffrey Zbinden, Vice President Big Data Analytics & Customer Base Management at Orange.

He discusses how Orange has transformed its business strategy into a data-driven, money-making enterprise, the internal and external obstacles the company had to overcome and just how the right type of customer insight can save millions of pounds in revenue.

SEE ALSO: How to Reduce Churn and Improve Customer Retention in Telecoms