The ROI of Customer Experience Management: The True Engine of Profit, Growth and Value
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Companies used to compete primarily on product, service or price. Now if they expect to thrive, they compete on customer experience.
By providing a memorable customer experience, companies earn loyalty, which motivates repurchase, retention, and referral and drives the bottom line.
Download this whitepaper to learn about:
- Buyer economics and the effect of Promoters and Detractors on the bottom line
- Referral economics and creating a self-propelled growth engine
- How an NPS-based CEM programme can positively impact growth