The ROI of Customer Experience Management: The True Engine of Profit, Growth and Value




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Companies used to compete primarily on product, service or price. Now if they expect to thrive, they compete on customer experience.

By providing a memorable customer experience, companies earn loyalty, which motivates repurchase, retention, and referral and drives the bottom line.

Download this whitepaper to learn about:

  • Buyer economics and the effect of Promoters and Detractors on the bottom line
  • Referral economics and creating a self-propelled growth engine
  • How an NPS-based CEM programme can positively impact growth
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