Five steps to uncovering the real customer experience journey
We respect your privacy, by submitting this form you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest. For further information on how we process and monitor your personal data click here.
Today, the customer journey is much more complex and varies widely across different organizations and customer segments. It is no longer the product that is the focal point; it is the experience the company delivers.
This article from Maritz CX is a guide to help you develop a customer journey map for your customers’ experience that will allow you to view your organization and its process through their eyes.
This paper identifies three of the top outcomes of customer engagement:
- Does your journey map tell a powerful story from both employee and customer perspectives?
- Does your journey map provide a common view of your collective journey performance that can align your whole organisation to deliver a winning experience?
- Does your journey map go beyond telling the story to actually doing something about it?
TO READ THE FULL STORY
Please note: That all fields marked with an asterisk (*) are required.