CX TALK: How Cable & Wireless Communications Achieved a Once in a Generation Customer Experience Transformation




In this presentation at the CEM Telecoms Global Summit 2016, Will Gibson, Vice President – Retail at Cable & Wireless Communications, discusses how the organisation has achieved a ‘once in a generation’ customer experience transformation in telecoms retail, which meant moving form a range of branded experiences to a coherent brand delivery.

For more from the event, check out:


In this presentation at the CEM Telecoms Global Summit 2016, Will Gibson, Vice President – Retail at Cable & Wireless Communications, discusses how the organisation has achieved a ‘once in a generation’ customer experience transformation in telecoms retail, which meant moving form a range of branded experiences to a coherent brand delivery.

For more from the event, check out: