CX TALK: MasterCard’s Customer Experience Transformation

Posted: 10/04/2016

Cindy Chastain is the SVP Group Head, Customer Experience & Design at MasterCard. In an interview at the Customer Experience Exchange for Financial Services US she spoke about:

  • The challenges and opportunities within guiding the transformation of MasterCard’s CX
  • The role of digital and design in the overall customer experience
  • How MasterCard delivers Moments of Truths for its customers
  • Personalisation vs Automation
  • The evolution of customer experience within the US market