CX TALK: How Sure International Makes Customer Experience Their Differentiator





Charlotte Dunsterville is the Board Director for Customer Experience at Sure International. In an interview at the Customer Experience Exchange for Telecoms she spoke about:

  • The initiatives they’ve implemented to ensure CX is an differentiator within the company
  • The process of gathering customer feedback and auctioning upon the insight quickly
  • The recurring challenges when developing a great CX strategy


Charlotte Dunsterville is the Board Director for Customer Experience at Sure International. In an interview at the Customer Experience Exchange for Telecoms she spoke about:

  • The initiatives they’ve implemented to ensure CX is an differentiator within the company
  • The process of gathering customer feedback and auctioning upon the insight quickly
  • The recurring challenges when developing a great CX strategy