CX TALK: How BBVA Compass Measures and Improves Customer Interactions
Kristin Julbert is the Director Client Experience at BBVA Compass. In an interview at the Customer Experience Exchange for Financial Services: US, she spoke about:
- The challenges of measuring and improving the quality of customer interactions
- The elements of a great metrics strategy to turn insights into action
- The role of digital in a consumer-driven market
- Personalisation vs automation
- The evolving customer experience landscape
Watch the full interview below.
For more from the Customer Experience Exchange for Financial Services: US, also check out:
TO READ THE FULL STORY
Please note: That all fields marked with an asterisk (*) are required.