Top CX marketing mistakes to avoid: A CX Network Guide

Lessons from experts at Weight Watchers, Oracle and Broadridge on the worst marketing mistakes and how to avoid them

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Adam Jeffs

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Most customers today are no strangers to marketing mistakes. Despite an increasing industry focus on marketing best practice, tools and technologies, many brands are still missing the mark, particularly when trying to implement personalized, targeted marketing at scale.

Given that $611bn is lost every year through poorly targeted digital marketing campaigns in the US, brands will be looking for ways to improve marketing strategies and ensure they do not fall victim to common pitfalls and marketing mistakes.

CX Network has collated the advice and opinions of CX leaders from the likes of Weight Watchers, Oracle and Broadridge, to provide visibility on some of the most common and detrimental marketing mistakes that customers experience today. Drawing on insights from these professionals, this guide offers advice and guidance to ensure that brands’ marketing efforts are not in vain.

Download this guide to discover:

  • Five of the most common marketing mistakes being made today
  • What the consequences of these mistakes are
  • How brands can avoid these mistakes and ensure that marketing strategies are hitting the mark


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