Market report: Digital marketing trends 2017

It’s been a year since CX Network’s last Digital Marketing Trends report and much has changed in the industry. Content marketing has gathered even more traction through the arrival of new formats and (social) channels; including the increasing importance of live video and partnering with influencers. Additionally, mass-market technology – led by Pokémon GO and Amazon’s Alexa – has made artificial intelligence (AI) and smart devices an even more important part of the industry.

And yet, many of the trends we highlighted in last year’s report remain vital to marketing strategies today and are evolving in new directions.

Our research into the main focus areas for digital marketing leaders today has helped us isolate key trends over the upcoming 12-18 months which we will focus on in this year’s report:

• A new world of content marketing: Live video and influencers
• The customer drives marketing decisions: Experience is everything
• Data big and small: From actionable insights to changing regulations
• The future of marketing technology: AI, AR and Alexa

With expertise and advice from CMOs and marketing leaders such as Booking.com, Westfield, IQPC and Bloomsbury, the 2017 trends report provides an insight into the industry that will help you keep your finger on the digital marketing pulse.