Case Study: How Clarabridge Achieved Quality Targeted Leads Through Online Sponsorship With CX Network




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This case study outlines how Clarabridge met their goals through online lead B2B marketing activities.


Clarabridge, a customer experience and service solution provider, came to CX Network with 3 clear objectives:

  • Increase brand awareness
  • Generate marketing qualified, measureable leads for their sales team to pursue
  • Be seen as a thought leader


After sponsoring a whitepaper on the CX Network online platform with an 8-week marketing campaign, CX Network exceeded Clarabridge’s initial expectation of 100 leads, by generating over 222 downloads for their report.

“Our expectations were definitely met; we got very good quality leads. The CX Network team were very well organised and helpful. It was a great experience overall,” said Elizabeth Clor, Senior Director of Content Marketing at Clarabridge.

Download the below case study for more information on:

  • Pre-campaign
  • Campaign execution, including emails, newsletters and social media campaigns
  • Post campaign, including generating brand awareness and high quality leads

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