The Big and Small ‘T’ in Digital CX Transformation
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2020 has forced a rapid, industry-wide acceleration of digital CX projects however, the general discussion often focuses on the big ‘T’, which relates to the more established domain of business transformation.
In this session, discover the importance of the small ‘t’, and how the active adoption of particular technologies can drive incremental improvements in an organisation’s CX efforts significantly impacting the achievement of its goals.
- Internalising digital transformation across the organisation
- Keeping up to date with the evolution of new technology capabilities
- Drive customer loyalty and sales with personalisation
Topics:
Digital
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