CX TALK: LEGO’s Building Blocks to a Digital Experience

Contributor:Tania Silva-Jones
Posted: 11/17/2016

Marko Hein is the former Senior Director Digital Solutions at Lego Group. In this interview from the Customer Experience Exchange Europe, he talks about:

  • How you build customer connections and engagement in a digital world
  • The biggest challenges the face in moving towards digital
  • Keeping up with LEGO’s brand promise in the digital space
  • Not making a digital experience because of a digital experience, but ensuring it adds value

Watch the full interview below.

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Contributor: Tania Silva-Jones