CX TALK: LEGO’s Building Blocks to a Digital Experience
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Marko Hein is the former Senior Director Digital Solutions at Lego Group. In this interview from the Customer Experience Exchange Europe, he talks about:
- How you build customer connections and engagement in a digital world
- The biggest challenges the face in moving towards digital
- Keeping up with LEGO’s brand promise in the digital space
- Not making a digital experience because of a digital experience, but ensuring it adds value
Watch the full interview below.
Marko Hein is the former Senior Director Digital Solutions at Lego Group. In this interview from the Customer Experience Exchange Europe, he talks about:
- How you build customer connections and engagement in a digital world
- The biggest challenges the face in moving towards digital
- Keeping up with LEGO’s brand promise in the digital space
- Not making a digital experience because of a digital experience, but ensuring it adds value
Watch the full interview below.
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