trust
GDPR: Fifth of customers refuse to share personal data in 2018
November 08 by Zarina de RuiterNew research reveals that nearly a third of consumers are reluctant to share more than their name and email address with brands.
Marketing comprehension improves customer engagement
October 04 by Katie SadlerComprehension of digital marketing technologies affects trust of online targeted content and browser cookies, study finds.
CX lessons from Verizon’s customer data breach
August 03 by Yaniv ReznikThe recent headlines raise the question: how can organisations ensure they don’t lose their customers' trust as a result of a data breach? Last month a human error left the personal data of 6 million...
Data Privacy Best Practices For Insights-Driven CX
September 14 by Nick RuddAs brand interactions customers have become increasingly digital, data and how the insights are actioned are critical to the growth of brands across the world.
6 Ways to Improve Your Customer Relationships
June 02 by Ian MillerThe benefits of strong customer relationships are many. Repeat sales, sustainability and growth as well as lower customer acquisition costs are among the reasons why it is important to forge strong bo...
Insurance and Customer Experience: Is Trust the Biggest Issue?
April 28 by CX NetworkA review of customer engagement strategies and the concept of trust in the insurance industry.
Ulster Bank's Ambition? Becoming the Number One Bank
November 08 by Zarina de RuiterInterview with Jeremy Strong, Head of Retail Banking Customer Service at Ulster Bank, about the regulatory landscape in Ireland, changing customer expectations and the impact of the pace of technology...
Building Trust in Financial Services for Customer Experience
November 05 by Michael StarkeyKey steps financial services companies can take to overcome trust challenges within the industry and build a foundation for delivery of an exceptional customer experience.