digital marketing
Market report: Digital marketing trends 2017
July 24 by Zarina de RuiterIt’s been a year since CX Network’s last Digital Marketing Trends report and much has changed in the industry. Content marketing has gathered even more traction through the arrival of new formats and...
Digital marketing trends 2017: A snapshot
June 29 by Zarina de RuiterIt’s been a year since our last Digital Marketing Trends report and plenty has changed within the industry. Content marketing has gathered more traction through the arrival of new formats and social c...
How the Latest Digital Developments Will Shape the Future
March 07 by CX NetworkAt the Digital Marketing Exchange in London, Lucien van de Hoeven, Executive Vice President, EMEA at MarketShare, hosted an insightful interactive panel discussion on the latest digital trends and dev...
The Digital Customer Experience at Vodafone Netherlands
January 05 by Tania Silva-JonesKatja Sizova is the Head of Digital at Vodafone Netherlands. In an interview at the Digital Marketing Exchange.How to engage with customers on a human level in a digital world
CX TALK: eBay’s Media Mix Modelling Strategy
November 15 by CX NetworkMike de Halpert is the Global Head of Strategic Analytics of eBay. In this presentation from the Digital Marketing Exchange in London, he discusses eBay’s media mix modelling (MMM) strategy and how it...
CX TALK: Procter & Gamble on Why Being Consumer-Centric is Key
November 10 by CX NetworkJean-Paul Jansen is the Global Marketing Director & e-Business Leader Prestige at Procter & Gamble. In an interview at the Digital Marketing Exchange he spoke about:How to optimise the custome...
CX TALK: How Philips Engages With Customers on a Human Level
October 18 by Tania Silva-JonesAnouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care.
The Changing Role of Brand Management in Digital Marketing
October 10 by Mike AshtonCustomer experience expert Mike Ashton discusses the key steps to drive successful brand management in a rapidly changing landscape.
5 Key Takeaways From the Digital Marketing Exchange 2016
October 05 by Shay KhosrowshahiThe latest edition of the Digital Marketing Exchange took place in London last week, offering attendees two days filled with insightful presentations and networking opportunities for leaders in variou...