Fast-tracking innovation: Leveraging customer insights to secure buy-in and drive change

Securing budget and leadership approval for innovation projects often hinges on delivering compelling customer insights quickly and effectively. With tight timelines, limited resources, and cross-functional teams, insights professionals play a pivotal role in validating ideas, identifying gaps, and building strong business cases that drive strategic innovation.

This session will focus on practical approaches to delivering actionable insights under challenging conditions. Attendees will learn how to create lean research plans, collaborate with multidisciplinary teams, and navigate the complexities of tight deadlines while maintaining research quality. By keeping stakeholders engaged and insights at the heart of innovation, this discussion will offer valuable tools and strategies to help professionals unlock resources and support for transformative projects.

Attendees will learn:

• Minimum viable insights for maximum impact: Techniques for delivering focused insights that help secure budget and leadership approval for innovation initiatives.
• Cross-functional collaboration: Strategies for working with product, tech, and design teams to align goals and create cohesive innovation plans.
• Thriving under pressure: Tips for managing time constraints, stakeholder expectations, and iterative research needs to deliver results that matter.