Olivier Maugain

Building a data-literate organization: Lessons from IKEA

By 09/16/2025

For data to drive transformation and decision-making in an organization, it must be understood and used by everyone, not just data professionals. At IKEA, data literacy is embedded into digital strategy. With AI and analytics becoming increasingly important across the organization, it is critical that employees at all levels understand how to interpret and act on data they work with daily.

With a focus on relevant practical applications and accessibility, Olivier Maugain, Data Governance and Activation Manager at IKEA, is working to demystify data, empowering colleagues to make more informed decisions and weave more compelling stories.
In this session, Olivier joins us to break down his approach to fostering data literacy throughout the global business. We will delve into how he

Attendees will learn:

  • Digitalization, AI and the evolving landscape of retail, and why data literacy is integral to this.
  • Defining data literacy in a global organization
  • How IKEA is creating a grassroots movement to build data confidence and engagement across all levels