How unified AI and data create exponential customer value

CX Network research has found that 41 percent of CX practitioners are expecting spending on data unification to increase in 2025. When you match the right AI with real-time and historical data, within context, you’re bound to create exponential CX value. For this you need a unified AI platform for customer service that leverages a common data model and orchestrates AI across the customer journey – not just general purpose AI tools and an amalgam of data.

In this session you’ll hear how industry leaders such as Sony are breaking down data silos and going beyond generic AI to create seamless experiences for their customers and agents, while cutting costs and increasing revenue for their brands. 

Attendees will learn:

• Why general purpose LLMs are not enough to maximize CX value
• How to leverage the full potential of AI with purpose-built AI and AI orchestration
• Practical, real-world case studies of CX AI + Data = Exponential Value