Conference Day One
Friday, April 1st, 2022
Each year, over 30,000 new consumer products launch worldwide. Some may view this as a sign of vibrancy and optimism, but the truth is sobering. Of those 30,000 products, 95% are destined to fail.
The solution? Cut through the noise by leveraging your frontline to find your killer feature, which shifts your point of view from inward (company) to outward (consumer). This enables you to create a foundation for success.