Conference Day One
Tuesday, January 28th, 2020
17:05 TRANSFORMING A TELCO INTO AN ITC PROVIDER: HOW DATA CAN HELP TO ENSURE A WORLD CLASS CUSTOMER EXPERIENCE DURING THE JOURNEY
Telia is in a middle of a transformation from a traditional telco into a full scale ICT provider. The ongoing transformation took a new phase a couple years ago when Telia bought two Finnish IT companies. The new customer base and the needs that came with it challenged the whole traditional telco operating model.
- How to ensure a unified - Telia One - customer experience in the middle of merger and transformation?
- How to utilise technologies and data-driven modelling to serve the needs of an already existing wide customer base and how to attract new customers with the Telia ONE ICT-portfolio?
What were the challenges during the process and how well did we succeed?