96% of Telco CMOs say they don’t give their customers a consistent, personalised experience across all channels. They are losing consumer wallet share to the 4% and the FANG companies - who deeply understand customers and treat them as individuals.
Ironically, Telcos have just as much of the raw ingredients to do this as FANG and the Golden 4% Group. We call this the Great Competitive Paradox, because the Telcos are losing this battle despite having plenty of powerful ammunition.
Imagine that you could know as much about your customer as Amazon does; that you had a deeply personal understanding of their interests, desires and even what they will do next.
The only way to win back loyalty and wallet share is to build an emotional connection with your customers with extreme personalisation, and make every contact something that your customer values.
The Intent HQ customer AI machine enables you to provide the exquisite personalisation that customers demand. And we can deploy at scale, in 6-8 weeks.
Nina Bibby, the CMO at Telefonica O2, a client of Intent HQ says, “Our partnership with Intent HQ has helped us to know our customers on a completely different level, as people. This is transformational, allowing us to create the relationships of equals we strive to have with customers and strengthening our market position”.