The pioneering digital consumer intelligence platform helping 2,200 of the world’s most admired brands and agencies win the attention and loyalty of the modern customer.
Brandwatch empowers businesses of any size and industry (including some of the UK's "big five" banks, global financial services, Unilever, Walmart, and Microsoft) to bring structure and meaning to billions of consumer voices, for smarter, data-driven decision-making.
With the largest dataset of consumer opinion, fastest analysis engine, and smartest AI assistance, Brandwatch helps businesses cut through the noise online and unlock actionable insights to enrich:
- Business growth strategy
- Brand management
- Competitor analysis
- Content strategy
- Crisis management
- Customer experience (CX)
- Influencer marketing
- Trend analysis
The company underwent the industry-transforming merger with social listening platform Crimson Hexagon in 2018, and has made three acquisitions to date: PeerIndex (2014), BuzzSumo (2017) as a standalone content marketing platform, and Qriously (2019) to add global digital survey capabilities.