Abhilash Murthy

Founder Bus Uncle

Conference Day Two - Wednesday 17 June 2020

Monday, June 15th, 2020

12:05 PM Becoming Singapore’s First AI Influencer

In Singapore, the uncle culture, a sign of respect and endearment towards an older person with a distinctive local attitude, is a real part of its intangible cultural heritage. Cue Bus Uncle, a messenger bot fluent in Singlish catering to those weary bus travellers during all hours of the day. With zero effort in marketing, the user base grew from 300 in a couple days, to 1000 in a week, and 40,000 in 3 months, all by addressing their questions to bus arrival timings, directions, route suggestions, or even just a need for small talk. Join Abhilash as he shares his story on creating Bus Uncle:

  • Message delivery: identifying the difference between your hypothesis vs how people want to message
  • Building revenue opportunity through OOH advertising campaigns

Check out the incredible speaker line-up to see who will be joining Abhilash.

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