En praktisk vejledning til implementering af kundeservice ud fra en multikanals model

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I dette whitepaper forklares det, hvorfor Storbritannien kun befinder sig i startfasen af processen med brug af flere kanaler.

Det beskrives ogsæ, hvordan kontaktcentre kan opnæ effektiv kundeservice via flere kanaler og 'forstæ kundernes adfçrd' og 'mæle det, der har betydning'.

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