Social Media and CMOs: An European Study
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Download the study "Are European CMOs "Playing it Safe" with Social Media?"
Here is te Executive Summary of what you will learn on this sutdy about Social Media and CMOs.
Based on input from CMO-level respondents from some of Europe's largest brands, three
patterns emerged:
1. CMOs are enthusiastic about the future of social media data.
Social is here to stay. Only 2% of CMOs think social media is a fad.
90% of CMOs think meaningful customer insights can be extracted from soci...
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