Social Media and CMOs: An European Study
Download the study "Are European CMOs "Playing it Safe" with Social Media?"
Here is te Executive Summary of what you will learn on this sutdy about Social Media and CMOs.
Based on input from CMO-level respondents from some of Europe's largest brands, three
1. CMOs are enthusiastic about the future of social media data.
Social is here to stay. Only 2% of CMOs think social media is a fad.
90% of CMOs think meaningful customer insights can be extracted from soci...
TO READ THE FULL STORY
Please note: That all fields marked with an asterisk (*) are required.