Friday Inspiration: How to Succeed Your Customers’ Expectations

Today’s motivational quote is about that vital first step in exceeding customer expectations: asking them what they actually want.

It’s Friday, which means it’s time to be inspired on the final working day of the week with a quote we believe touches upon an important part of providing an exceptional customer experience.

This week’s comment comes from Roy H. Williams, an American author and marketing consultant.


At first glance it may seem like what he says is obvious and should always be the first step in exceeding expectations of customers, but it can be easy to get caught up in the day-to-day activity of your role so that something as vital as actually asking customers what they are expecting, and doing extensive research into their wishes, can be overlooked.

As Williams reminds us, sometimes you need to sit back and reflect upon what you’re doing and how you’re communicating with your customers. Have you recently asked them about their expectations so you can ensure your strategy is optimised to their needs?