How Spotlight successfully launched a new channel to enhance customer loyalty



CX Network
03/10/2020

Image of Spotlight retailer

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In a bid to grow the business and improve customer intimacy via a new channel, Australia’s largest chain of fabric, craft, and home interior stores, Spotlight Pty Ltd embarked on the mission to make its extensive product range available online.

To successfully open up the new touchpoint for customers, Spotlight rolled out a vendor selection process to source a partner with a platform robust enough to meet relevant criteria.

Download this case study to find out how DXC Oxygen, one of SAP’s trusted implementation partners, managed to cater for Spotlight’s large stock count and complex promotion rules across multiple sites and regions countries to enhance customer satisfaction levels with more personalized experiences.

Download to learn:

  • How the retailer approached the vendor selection process to get the best results
  • Ways in which the retailer future proofed their tech decision
  • Inventory strategies used to fastrack service and product delivery times for customers
  • The change management methods used to upskill the internal team to optimize the success of the CX project
  • How Spotlight minimized silos
  • How SAP commerce platform helped Spotlight register around 60,000 products online within four months of launch

We respect your privacy, by clicking "Download Your Copy" you will receive our e-newsletter, including information on Podcasts, Webinars, event discounts, online learning opportunities and agree to our User Agreement. You have the right to object . In addition, you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. For further information on how we process and monitor your personal data click here. You can unsubscribe at any time.

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