CX Market Leaders in Retail: A CX Network guide

CX retail giants such as Amazon, Apple, Disney and Infobip, share best-practice examples for driving customer loyalty and retention during the pandemic

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By: Chanice Henry, Noel Lavery 10/28/2020

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Customer experience

With an abundance of choice at shopper’s fingertips, retail brands use customer experience to differentiate their offering while winning buyer loyalty and trust.

To encourage the retail industry as much of the world continues on its road to recovery following the disruption of Covid-19, this guide shares the defining aspects of CX design that have earned five retail brands admiration from the customer experience experts in our 2020 Global State of Customer Experience research.

Drawing on expertise from the likes of Unilever, Amazon, Apple, Google, Zappos and Disney, this guide advises on CX best-practice during times of crisis. These retail giants offer examples and guidance for meeting customer expectations and boosting satisfaction in what is a troubling period for brands and customers alike.

Also, leading cloud communications solution provider Infobip talks about how retailers can boost their customer experience through smart digital transformation, and become truly customer-first.

Download this guide to discover:

  • In-depth analysis of current CX trends, challenges and investment priorities in the retail industry
  • Best in class CX examples from Infobip, Unilever, Amazon, Apple, Google, Zappos and Disney
  • The engagement tactic that more than tripled sales for one retail brand 
  • How to drive customer loyalty and retention in times of crisis
  • How to utilize smart marketing automation methods
  • Tips for unlocking smarter journeys to boost customer loyalty 
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