The Power of a Customer Advocate Programme as Part of Your Wider Strategy

Contributor:Zarina de Ruiter
Posted: 12/15/2015

Word of mouth and peer testimony are powerful business-to-business marketing tools, making advocacy a critical element of any successful customer strategy.

In this exclusive video, Laura Ramos, Vice President and Principal Analyst from Forrester Research and Kim Celestre, Senior Director of Product Marketing at Jive, discuss why a customer advocate program is a "must have" for every B2B marketer.

Watch this video to learn:

  • Why advocacy is critical and what the benefits are of an advocacy programme
  • How advocacy can drive deeper customer relationships over time
  • How an online community plays a key role in identifying and activating advocates
Contributor: Zarina de Ruiter