Customer-centricity and product innovation in financial services

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Seth Adler


In this podcast, Jamie Campbell, Head of Experience at Bud shares the financial network's approach to communicating with the customer.

Customer centricity and innovation

"How do we shorten the distance between you knowing that you wanted, to do something with your money and provide the financial product to get it done? Not based on the bank or anything but just the right product at the right time to serve that journey that you're on."


Read: Industry choice: 10 CX Leaders in Financial Services