Nordics Focus: How Danske Bank Optimised Their Customer Experience Strategy



Maya Fowell
01/06/2016

In this interview, Anne Melchiorsen, COO of Danske Bank, discusses how they increased consumer engagement and loyalty through a customer-centric strategy that is embedded across the company.

Focusing on how they overcame the obstacles surrounding the transformation and what the next step should be for Nordic banks wanting to become truly customer-centric, CX Network presents an in-depth competitive insight piece.

Download the interview here